Frequently Asked Questions
Featured Most-Asked Question
Q: How does Amerinde AM&PR Service bring me value?
A: Amerinde AM&PR Service can provide you seamless value and save you time and money by making your Advertising, Marketing and PR materials and tactics more effective. We can also reduce your learning curve by recommending marketing strategies and implementing the proven marketing tactics that will accomplish your business goals. All your artwork will be passed along within our professional group specialists in different areas and you will not have to deal with multiple agencies and try to make them work together, which can be a challenge at times. We will understand your needs better. We also have a Marketing Technology edge which is very expensive to engage in the market as a Stand-alone service with Subscription models. It’s the technology that has made the AM&PR process flow smoother and connected it with Lead Generation, Leads Management, Market Automation, Marketing Intelligence and Sales.
Web Legal Compliance | Amerinde Service & Management
Q: How can I Copyright My Website?
A: All websites and their content are inherently copyrighted when you write "All Rights Reserved" or "Copyright 2011," provided they are your original works. However, if you choose to complete official copyright registration for your website with United States Copyright Office, you can file a copyright infringement case in a US court in case anyone copies your original work. If the content of your website is valuable to you, financially or otherwise, or if you feel you need to protect your website and its contents for legal reasons, then registration of copyright to your website is worthwhile.
Q: What truth-in-advertising rules apply to advertisers or businesses that want to advertise?
A: Under the Federal Trade Commission Act:
- Advertising must be truthful and non-deceptive;
- Advertisers must have evidence to back up their claims; and
- Advertisements cannot be unfair.
- Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone sales. And every state has consumer protection laws that govern ads running in that state.
Q: What can make my advertisement deceptive to my customers or public?
A: According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement - or omits information - that: Is likely to mislead consumers acting reasonably under the circumstances; and Is "material" - that is, important to a consumer's decision to buy or use the product.
Q: Is there any law or compliance on Fair or Unfair advertisement?
A: According to the Federal Trade Commission Act and the FTC's Unfairness Policy Statement, an ad or business practice is unfair if: It causes or is likely to cause substantial consumer injury which a consumer could not reasonably avoid; and It is not outweighed by the benefit to consumers.
Advertising (A) | Amerinde Service & Development
Q: What all is included in advertising?
A: Advertising includes work related to attracting public attention to a product or service by paying for materials developed and managed using print, broadcast, electronic, digital, web and other media. It may also involve concept development, brand and/or image enhancement, designing, writing, and placing advertisements that ask the reader to respond by either calling a phone number, sending a business reply card, or visiting a website for more information or promotions or over the air on Radio, TV etc.
Q. How much does it cost to make a television commercial?
A. New York Advertising and Marketing agencies reported, a few years ago, that the average cost of producing a 30-second national television commercial was $350,000. The NY Times surveyed 1,753 national spots produced by 20 top A&M agencies of USA. That figure would be closer to $500,000 now. In contrast, a local advertiser with a good Immediate Response offer should be able to get a commercial produced for around $2500 which would include script development, photoshoot, post-production. The airing fee is not included in the cost of production. That fee is charged by the TV Network that airs your commercial.
Q. What’s better? A YouTube Economy Ad Video or a Cinematic HD Video film commercial?
A. It is if you are selling an expensive product or service and you are offering quality and prestige so better video is desirable, If you are selling a bargain-priced product or service, an expensive commercial may actually work against you, by making your service look expensive and a simple video but well-made is going to work well for your business.
Q. I have never been in front of a video camera live? Do I have to be in my commercial?
A. Do not think you’re in a movie, you just have to believe in your product or service and try to explain it briefly (in your script) and then say it as if you’re talking naturally. You can take usually 3 takes (3 times) without extra charges. And Yes, for small and medium sized business, it’s good for you and your team to be in the commercial. Hiring professional actors is expensive and for large budget ads.During the taping, you'll probably be reading off a Teleprompter so you won't even have to learn your lines. And remember, it's your offer that counts the most.
Q. How much does it cost to run a television commercial?
A. That all depends on how many viewers are estimated to be in the audience, how much airtime is available for purchase and how many advertisers want to purchase it. We need to get the quotes from the networks after getting to know your advertising needs. Going rates in 2012 are: 30 second slot during Super Bowl is $3 million, American Idol is $1 million, Grey’s Anatomy was 400k, Friends was 475k, ABC Mon night football $300k. Local networks day and night spots are inexpensive For example $5 to $10 per 1000 viewers, so a 30 sec reaching 10,000 people would cost approximately $50 to $100 per airing. Overnight slots between midnight and 5am are the cheapest and the best way to jump-start and test TV campaigns. These are all approximations and not a price quote. Exact quotes are determined when we develop client’s advertising needs, chalk out the client’s target audience and study AM&PR program and scope out the work.
Q. When will our product be ready for prime time advertising on Radio or TV?
A. When your budget is high and your product or service is already a known market brand, it makes sense to spend on “Brand or Image advertising”.
Q. What is an Infomercial? How is it different from a Commercial?
A: Infomercials are long ads, like stories, that carry on for 20 to 30 mins and sometimes longer that includes actors, real people, specialists etc. talking in detail about the product or service or the research that went behind it. The networks and producers make money on it but the companies selling the product or service do not have a high rate of return. It’s more expensive on top channels and cheaper on local channels. Estimates are taken from networks for such infomercials. Commercials are usually in 30-second slots or less on regular networks and target the product or service best features in a short ad.
Q. What are "Immediate Response" commercials?
A. Commercials that attempt to get the prospect to "call now". The viewers are prompted to call within certain number of minutes to get special deals etc. The calls come into a call center that processes the credit cards and ships the items. Such ads are not good for local businesses and used mostly for items that can be shipped directly to buyer’s home or office etc.
Q. What does it mean "frequency" of my TV or Radio commercial?
A. Simply, your advertising budget will dictate the frequency you can buy for airing of your ad on TV or Radio. More frequency on more stations or networks costs more. If you are starting out, it’s better to start with one station and one network to see how it works for you and later extend to other stations and networks that target your audience or market. Sometimes, business target communities first for products and services for regional or community markets.
Web Sites & E-commerce | Amerinde Service, Development & Management
Q: What actually is Search Engine Optimization or SEO?
A: SEO is a process of improving the visibility of a website or a web page in search engines like Google, Bing, Askme and others via the "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and specific industry-specific vertical search engines. Better visibility means your website can be easily found on internet or the web. SEO is also an Internet marketing strategy that considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and code and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. Better exposure translates into better business.
Q: What is Web Site Optimization?
A: Web site optimization is the process of optimizing your website to perform better. Website optimization can include improving your web site's search engine rankings, reducing file sizes to speed up download times, and "Conversion Rate Optimization" - the process of getting more sales and leads with higher chances of their conversion to customers.
Marketing (M) & Public Relations (PR) | Amerinde Service, Development & Management
Q: What is the difference between Advertising, Marketing, PR and Sales?
A: These three areas are now becoming seamless with the new technologies, but the areas are clearly defined and they occupy separate market spaces: Advertising is paid, public, non-personal announcement of a persuasive message by an identified sponsor company or the non-personal presentation or promotion by a company or firm of its products to its existing and potential customers. Publicity is different than advertising since you do not directly pay for publicity (unless you hire someone to conduct your publicity campaign). Instead of purchasing advertising, you can use publicity techniques to "spread the news" about your product for less cost and higher-impact than advertising.
Marketing is the process of attracting attention, raising the interest of your target market, and influencing their decision-making process. It is the tool that educates and prepares your prospects and then compels them to respond. Your marketing gives your sales team the opportunity to close sales rather than chasing them down. Marketing includes identifying unmet needs; producing products and services to meet those needs: and pricing, distributing, and promoting those products and services to produce a profit.
Public Relations is communicating “with the purpose of creating a favorable public image. It’s the management of the flow of information between an organization and its publics and provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment and aim is often to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about the company, its leadership, products or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication. Cordial Press Relations help in the tasks of building, maintaining and exploiting good relationships between an organization and print and broadcast media organizations. Selling is the process of closing which means selling and getting the order. The prospects that a business has "pre-conditioned" with your marketing messages to contact you and purchase your product or the business may have the process of contacting the prospects to close the deal. The critical element of sales is having prospects want to talk to you, and want to hear how you can benefit them. Ultimately, it creates the revenue for which the AM&PR efforts work collectively.
Q: What is actually Publicity?
A: When the public knows about your business, product or service favorably, you achieve “positive publicity” and the opposite of that is negative publicity. Publicity, Public Relations, or "PR" is the art of gaining media and public exposure for your company, product or service through communication techniques. The most popular publicity vehicles are the distribution of articles, news releases, and pitch letters etc.
Q: Why do I need a Marketing Plan?
A: A marketing plan saves you time and money. Without a plan, it is difficult to know which activity to do and when, for how long and how much to budget. It saves you time and keeps you focused. It saves you money because you have identified your target market and strategy, and following the plan, you will engage in the right activities to accomplish your goals.
Q: What is a Marketing Calendar and how does it work?
A: A marketing calendar is one of your company’s most valuable assets. It enables you to plan your time, your budget, and it prevents you from engaging in "hit-or-miss" marketing which results in inconsistent sales revenues. Your marketing calendar also aids you with planning, buying, and staffing for your marketing. Timeline is very important to watch in marketing area.
Q: What does "Optimize" mean when it’s used in Marketing Space or Area?
A: To "optimize" in Marketing Space or Area means to make as perfect or effective as possible. Smart business owners are getting more results from their marketing budgets and saving money by increasing the effectiveness of their current marketing materials through the process of optimization.
Q: How can I maintain and increase the effectiveness of my Marketing?
A: After launching basic marketing strategies and tactics, you must keep track of what is giving the best results. Drop the areas that are not yielding good returns and add new tactics, promotions, programs etc. Use technologies to create market-relevant data like White papers, Articles etc. written by professionals in your company and float them on the internet running AdWords and other Web programs to promote them. Dynamic market changes will keep providing you the latest news in your industry to base your marketing campaigns on keeping up with the latest.
Q: Offer things for free will be good or bad for my business?
A: Free resources offered on the website is a good thing. You can offer Educational documents, forms, checklists, Market news, Research documents, White papers, Articles etc. for download for free as PDF documents. Marketing Newsletters are a good free promotion. However, you should not sell your product or services for free otherwise the value of the product or service diminishes and customers will develop a mindset where they will not want to pay for something that comes free. You should not spoil your own market for your own product or service by overdoing the freebies.
Q: What are the 10 most important rules of marketing?
A: Jay Conrad Levinson, author of "Guerrilla Marketing" summarizes this best in his list:
"10 Most Important Marketing Secrets”
1. You must have commitment to your marketing program.
2. You must think of that program as an investment.
3. You must see to it that your program is consistent.
4. You must make your prospects confident in your firm.
5. You must be patient in order to make a commitment.
6. You must see that marketing is an assortment of weapons.
7. You must know that profits come subsequent to the sale.
8. You must run your firm to be convenient for your customers.
9. You must put an element of amazement in your marketing.
10. You must use measurement to judge the effectiveness of your weapons.
Q: Why would a journalist or editor want to use company’s PR material?
A: Because it saves them time, money and makes their job easier. The newspapers, journals, radio and TV networks operate on tight budgets. They are under constant pressure to improve the quality of material while minimising costs. If they receive a suitable submission from a PR department or PR consultancy they have every motivation to use it. The journalist or editor gets free material, the PR department or consultancy gets the kudos, the organisation gets the exposure. Everyone wins!
Lead Generation Engine | Amerinde Service & Management
Q: What is Conversion Rate Optimization or CRO?
A: Conversion Rate Optimization (CRO) is the continual process of optimizing your website and landing pages to generate better results from your visitor traffic. For example, more leads, opt-ins, and that means more sales. Conversion Rate Optimization is also the fastest and easiest strategy to increase your sales without spending more money on increasing your traffic.
Q: What is "Organic" or "Natural" Search Engine Optimization?
A: "Organic" SEO is the process of raising your website rankings and visibility in the "natural" listings area (not paid listings) of the search engine results pages (SERPs). This strategy is used to for increasing qualified visitors or "traffic" to your site.
Q:What is Pay-Per-Click (PPC) Optimization and Management?
A: Pay per click optimization and management is the continual process of making your Google AdWords and Yahoo PPC Campaigns generate better results. For example, more visitors, higher CTR's (Click Through Rates), lower cost per conversion, etc.
Q: What does it mean when people talk about “Landing Pages”
A Landing pages are specialized web pages that marketers send their visitors or "traffic" to for increasing conversion rates of advertising campaigns. GoogleAdWords search engine advertising campaigns run well with landing pages for different products or services.
Q: What is A/B Split Testing and "Multivariable" Testing?
A: A/B Split Testing and Multivariable Testing is the process of testing and improving components of your web pages (such as your headlines, offers, words, images and buttons) to see if it increases or decreases the performance or responsiveness. This process is used to answer your important questions such as:
- Which headline generates the best response?
- What words work best for your offer copy and order buttons?
- What is the return on investment (ROI) of your marketing campaigns?
- And more. Web Statistics on independent businesses that tested gave results such as:
- A simple headline change can produce a 1,900% increase in income;
- Colors of your background could boost your sales by up to 30%;
- Adding audio to your order page could increase your sales by 437%;
- Changing the wording on your order buttons could boost sales by 319%.
- In fact, the most successful companies test everything. For example, www.GoToMyPC.com increased their conversion rates by 400% by testing over 15 elements of their web pages.
Q: What are the top components of a web page to test to maximize sales, leads or opt-ins?
A: The top 6 conversion components that should be tested and improved to boost your conversion rates:
1. Headline
2. Offer
3. Lead (1st Sentence/Paragraph)
4. Benefits
5. Images
6. Professional "Look & Feel", proper formatting, etc.
Content Writing, Blogs & Social Networks | Amerinde Service & Management
Q: Does blogging generate Leads?
A: Every page of content you create adds to your digital footprint on the web. Blogging is a gateway into social media marketing and converting social media visibility into real business leads and sales. Blogging is 100% focused on Inbound Marketing. That means pulling in targeted prospects from search and social media and converting them to potential leads. Search engine Ranking improves and generates increasing levels of targeted traffic. How well you rank for your target keywords will depend on Competition, Freshness and Quality of content, Inbound links and Domain Credibility.
Q: My team is not writing blog posts regularly?
A: The more targeted writing you and your team does, the better your results will be. With our blog writing automation tools even people with little interest in writing can produce unique, regular content. You can outsource writing and not have any employees writing on your blog. More people contributing means better quality content and better results, so we encourage a team approach. However, even one person, willing to write regularly can get great results.
Q: What if someone says something bad about our company?
A: You do not need to allow comments on your blogs. If you do, you will need to moderate the comments.
Q: Who Owns The Writing?
A: You own your writing. For employees of the company writing on behalf of the company, you need to make it clear in employee agreements, signed by employees, that the company owns the rights to the writing on the company websites and blogs.
Note from Editor
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