Marketing

STRATEGY | BRANDING | WEB MARKETING

Marketing is one of the highest expense for your company. Technology has bridged the gap between marketing and sales which is not becoming a thing of the past. The marketing tools combined with business intelligence help in targeting marketing by audience and geographical areas and automate the process. However, one of the most important investments that a company can make for marketing it’s product or service, is to develop a “Marketing Plan” and follow it step-by-step. The plan should have room to scale without having to retrace the steps.

That's why it's important to develop an Early Plan for measuring your spending. Consider what impact certain marketing activities have had on your revenues during a fixed period, such as a business quarter, compared to another time period when you focused your efforts on other tactics. Consider the tactics that worked as well as those that didn’t work. You don't have to cut the tactics that didn't work, but you should assess whether you need to give them more time to work or whether the funds are best redirected elsewhere. Some tactics are hard to measure, such as the efficacy of print collateral (brochures, sales sheets, etc.), but you need to consider the impact of not having these branding staples in your market tool kit before you reign in your graphic design and print funds. Press Kits are a good way to get your marketing jump-started.

Marketing plans should be maintained on an annual basis, at a minimum. But if you launch a new product or service, take time to revisit your original plan or develop a separate campaign plan that you can add to your main plan as an addendum. At the end of the day, the time spent developing your marketing plan, is time well spent because it defines how you connect with your customers. And that's an investment worth making.

How to Developing a Marketing Plan

Marketing takes time, money, and lots of preparation. A strong marketing plan will ensure you’re not only sticking to your schedule, but that you’re spending your marketing funds wisely and appropriately and you know what’s your budget for the desired results.

What can a Marketing Plan do for Your Business

A marketing plan includes everything from understanding your target market and your competitive position in that market, to how you intend to reach that market (your tactics) and differentiate yourself from your competition in order to make a sale.

Your Marketing Budget should be a part of your Marketing Plan

Your Marketing Plan must outline the costs of how you are going to achieve your marketing goals within a certain time-frame and budget. If you don't have the funds to hire a marketing firm or even staff a position in-house, Amerinde can guide you through the process of draft writing a marketing plan and developing a market budget for you for a reasonable fee.

Bend Your Budget When Necessary and Keep an Eye on ROI

Once you have developed your marketing budget, it doesn’t mean that it’s set in stone. There may be times when you need to throw in another unplanned marketing tactic; such as hosting an event or creating a newspaper ad, run a market promotion etc.; to help you reach your market and audience more effectively or directly. You should not adhere to a rigid and fixed budget by keeping the real market conditions in mind and in clear sight.

Amerinde Areas of Service | Marketing

• Marketing Strategy
• Concept & Branding
• Inbound Outbound Marketing
• Marketing Collateral
• Market Research
  • Market Analysis
  • Competitive Analysis
• Marketing Technology Management
  • Needs Assessment
  • Marketing Technology Selection
  • Marketing Automation Management
  • ROI Reporting & Evaluation
• Special Events
  • Tradeshows & Exhibitions
• Web Presence Management
• Web Development
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media and Social Commerce
• E-commerce
  • Web Selling Machine
  • Lead-Gen Engines
  • Market Intelligence
  • Web Process/Work Flow
  • Web Approvals/Security
  • Web Payment Gateways
• Global Portals