LEAD GEN | REAL-TIME DATA | TRENDS
MARKINT vs MI
Market Intelligence
Market Intelligence (MARKINT), occasionally called Business Intelligence (BI), is a branch of market research to assemble, analyse and standardise available relevant information and data on specific markets. MARKINT assembles data from various sources such as companies, statistics, trade bodies, business contacts and research on consumer attitudes and behavior. Whereas market research is often considered a consumer-oriented discipline, market intelligence tends to offer a broader view of markets including business and sector data like such as market-size, segments, metrics etc. Market Intelligence companies publish MARKINT reports on specific sectors, information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics.
Marketing Intelligence
Marketing Intelligence is not the same as Market Intelligence (MARKINT). Marketing Intelligence (MI) is necessary when entering a foreign or new market. Marketing Intelligence determines the intelligence needed, collects it by searching environment and delivers it to marketing managers who need and use it. Marketing intelligence software can be deployed using an on-premises or Software as a Service (SaaS, or cloud-based) model. These systems take data from data sources, like web analytics, MARKINT or BI, call centers and sales data in separate reports and put them into a single environment that helps marketing managers to see current key performance indicators in real time, analyze trends faster rather than wait for analysts to deliver periodic reports.
At Amerinde, we develop MI Programs as Solutions for Lead Generation Engines, Target Marketing, Potential and Qualified Sales Leads, Marketing Lists, Email Marketing, Business Contacts, Intelligence for Sales or Marketing Executives using a mix of providers to cover the Marketing landscape.
